Case study Background:-
Xplore Universe Is a Youth Talent Hunt Program in Nigeria which focuses on Acting and Singing. This program is managed and controlled by Save Pay Multi-Business Enterprise. Xplore Universe brings youth to stand in the limelight of the creative arts, thespian, and musical areas of specialization. It gives a great opportunity to Individuals to taste the sense of pride and achievement globally and to execute things perfectly. This show encourages the performers and gives a lot of confidence in each and every individual to enrich their decision-making skills. The organizers of the show hired AdHang to help them create online campaigns that would promote the program, the organizer, at the same time lure and attract participants across Nigeria.
AdHang is trusted by many organizations and companies for online marketing purposes across the globe. They have built a reputation by exceeding client’s expectations in digital marketing. They focus on achieving the main goals of the organizations. AdHang respects all the relevant laws and follows a global practice in all online advertisements of local and foreign organizations.
Challenge faced by the Xplore Universe:-
Lack of trust by the public:-
Usually, people didn’t trust these kinds of shows. Mostly talent hunt shows are reality shows present on TV and consider that the shows are scripted and planned. It is difficult for the participant to trust judges on making the right decision as well.
Unpopular audition program:-
Auditions are the most important part of any talent hunt program. Auditions are unpopular and didn’t get promoted like any other regular show and this is the reason that most people are unaware of the auditions and missed it.
Creating awareness among people is the biggest challenge for the organizers. These shows are for every person living in Nigeria but due to lack of sources in different areas, it is difficult for the organizers to start an awareness campaign about the show and acknowledge them about the show.
Press release writing and publication:-
Press releases and publications are the biggest sourcesof online marketing. These sources are very helpful in creating awareness among people about the show. Press releases are published on different websites and also an easy source of marketing.
Ad copywriting is an art of creating written content that accompanies the visual portion of the marketing campaign. This is the easiest way of conveying the message. Through advertising, the organizers easily convince people for participation.
Social media advertising:-
Social media advertising or social media marketing is a convenient way for marketing. Nowadays everyone is using social media for entertainment, infotainment, and for many other purposes. It will lead to an increase in traffic on your targeted place.
Advertising video production:-
Advertising video production conveys visual messages about the show. It’s like a trailer of the show to inform the public about the show.
All these sources used by AdHang will provide desirable results.
• Awareness generation across Nigeria.
• Fostering participant trust through creative such as PR.
• 311, 297+ Nigerians reached.
• Permanent video uploads on video sites and PR on news sites, thus promoting the brand around the clock.
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