5 free design tools that are essential for a business to grow in 2022.
Even as a business owner who understands how digital marketing works and how to apply its strategies and tools in marketing, you need to understand little visual design techniques and how they are applied in digital marketing to facilitate the attraction of ideal clients from a large audience.
You may not understand critical design tools that produce appealing visual satisfaction to users like the real designer does but understanding how visual graphic design assets contribute to your content is essential to every digital marketer. The goal is to understand marketing and marketing strategies suitable to drive the audience to your business but little visual design knowledge will help grow your business if applied when and where needed.
For example, if you run an e-commerce store that sells physical products that are valuable to your audience, you need to showcase high-resolution images of these products and sometimes your platforms warrant nicely edited videos depicting how new products work and are applied.
When users see how products are used, they may likely make orders. Therefore, photo-editing software like Photoshop or Lightroom is required to make high-resolution images. Adobe premiere is an example of video editing software to produce clear videos. You don’t need to master these critical design tools as a business owner. There are several free alternative design tools where you can edit your images and graphical content or even select free images for content. Check them out below.
FREE DESIGN TOOLS THAT ARE ESSENTIAL FOR BUSINESS
Figma is a free design tool used by the user interface and user experience designers (UI/UX designers). Over time, you will have to subscribe to the premium version to enjoy appealing design kits and assets but at first, you can use this app to generate appealing designs for your business for free. It’s one of the free, simple UI/UX tools for designers. You can create landing pages, websites, and mobile apps wireframes, run a prototype of your design and be happy with the outcome. Figma contains several design kits that facilitate creativity and brainstorming processes. You can also create social media design and graphical ads with Figma.
Canva has been a life-saving design tool for small businesses and start-ups. Even designers that are perfect with high-level design software often utilize canva for a less-sophisticated design template that required fast execution. You can create various forms of visual-appealing marketing content with canva. E.g. Infographics, social media design, posters, banners, logos, book covers, and more. Canva also possesses template libraries where you can have access to free design templates in your niche and edit them to your satisfaction. An image library (Unsplash) is incorporated into canva. Therefore, have free access to your desired high-resolution images. This software is free and easy to use for business owners. Without a design class, you can edit and create a graphic template and download your desired format using canva.
GIMP is an online design tool similar to Photoshop but less sophisticated. It has a different design interface and various design projects and templates could be produced from GIMP. You can edit images, remove backgrounds, edit colors, paints and simply produce an appealing graphical interface. You can edit ready-made images on GIMP.
- Adobe Spark
This is not sophisticated as Adobe Photoshop and Illustrator but it’s a great tool to design social media posts. It can resize and reformat images for different screen sizes. There are over 34,000 templates on Adobe Spark of which 50% are free. Spark is a great design editor which also allows editing of design templates. If you are a fan of adobe tools for design, you can start with Adobe Spark for your business and gradually adopt other Adobe tools like Photoshop and illustrator for sophisticated design.
- VN Video Editor
This is a free online video editing software you can use both on mobile and on PC. It does the work of editing software with premium service. You can edit social media short videos and enjoy several features with this software. It can be used to edit YouTube videos efficiently. A short video meant to guide prospects on how to use a particular product could be edited with this software. It’s easy to use and could fasten the editing aspect of your marketing. You can create short videos to educate, engage, enlighten and connect with your prospects. Without subscribing to the premium service, you create a full video.
DESIGN SOFTWARE TO GROW BUSINESS.
There are many free design apps you can take advantage of for your business growth. Tools like Adobe Spark, Canva, GIMP are suitable for social media design, infographics, book covers, YouTube thumbnails, posters, and posts. You can access free high-resolution images on Unsplash and Pexels. VN video editing software is okay to edit clean short videos. Take advantage of these apps for your business.