SEO is undeniably an effective and affordable way to scale your business – provided that you do it the right way. SEO or Search Engine Optimization is also known as “organic traffic.” Compared to PPC or Pay-Per-Click marketing, SEO marketers don’t need to shell out an amount or bid for every time users click on the ads.
The costs that involve when investing in SEO are some professional SEO fees and also marketing fees that promote your ads directly. Any type of business can leverage SEO to make their brands scale. But here are the five best ways to garner more conversions with SEO.
1. Use long-tail keywords
In SEO, keywords are a must to rank your site in the first pages of search engines. And if you’re not doing extensive keyword research, then you won’t succeed in SEO. There are different types of keyword research: Short-tail keywords and long-tail keywords.
Short-tail keywords consist of three words or less. On the other hand, long-tail keywords consist of three words or more. This means long-tail keywords are more particular searches from your target audience. When you can use these keywords correctly, you’re targeting and selling to audiences who already know what they’re looking for.
One way to make more money with SEO is to use geotargeting. Geotargeting advertising means that you use the users’ location information to advertise to them. This way, you leverage local seo and sell to consumers near your area. Geotargeting is effective because it paves the way for more personalized advertising. Plus, it makes your brand locally relevant and you establish top-of-mind awareness in your local area.
3. Build trust and credibility
To become an authority in your niche, you want to build trust and credibility first. When creating content or online ads, you don’t want to bombard your users with promotional content. If you’re reaching out to your target audience initially, you want to educate them first and instill brand awareness. This way, they will know of your brand and your offers.
But first, make sure that you’re publishing relevant and valuable content for your audience. Make your blog or social networks a go-to channel for your target audience. Once you build credibility, you’ll gain brand recognition and loyalty in the long run.
4. Affiliate blogs
Blogs are one of the best ways to make more money with SEO. But instead of the ordinary how-to or tutorial blogs, you can try affiliate blogs to earn a commission. You can choose products or services to review. However, these types of products or services should be relevant to your niche so you’re also reaching out to similar audiences.
5. Build an email list
Email marketing is a personalized way of selling to your target market directly. However, you would need SEO to incorporate the right keywords. Moreover, regardless of how tempting your offer is, your email will go straight to the trash folder if your recipients won’t click it. That being said, write the most compelling email headline that will make users click. Make it short and punchy and instill a sense of urgency in the email content to make users act. Lastly, your email should contain graphics for emotional marketing to make it more impactful.